Dane Swindells’ entrepreneurial journey began with organizing local events, including a small-scale music festival in Cheshire, which attracted over 5,000 attendees.

In 2014, Dane launched Gig Pic, a photo-sharing platform for music fans. Gig Pic allowed users to check in, upload, and share their concert memories, creating a deeper connection between artists and fans. The app, was quickly recognised as one of the ‘Best New Apps’ and ‘Best New Photo Apps’ on the Apple Store. Upon launch, Gig Pic amassed over 30,000 users and was showcased at Web Summit in Lisbon, Europe’s largest technology marketplace. Dane even pitched the app to a panel featuring industry leaders from Shazam, Spotify, and Facebook.

In 2021, Dane founded dscvr.ae, a UAE-based online publication with a mission to help residents and visitors uncover the best the country has to offer. Under his leadership, dscvr.ae has grown exponentially, becoming a trusted platform for exploring the UAE’s hospitality, dining, arts, and events scenes. The platform combines news with dynamic social media content, maintaining a fiercely local ethos.

Championing regional talent and homegrown venues, dscvr.ae celebrates cultural highlights of the UAE. Reaching thousands daily, the platform’s readership is young, curious, and eager to explore dining, nightlife, cultural happenings, and unique experiences.